Rovi Guides, Inc.

Helen Zhang

Young A Tang

Robin M Ford

Methods and systems are also provided herein for establishing a mode of communication between a first user and a second user when a media asset is in a lull. Control circuitry may determine that a first user perceives a segment of the media asset as a lull based on a first user profile. The control circuitry may retrieve a second user profile associated with a second user, and may determine that the second user also perceives the segment of the media asset to be a lull based on the second user profile. The control circuitry may responsively establish a mode of communication (e.g., a chat window) between the first user and the second user.

Methods and systems for establishing a mode of communication between particular users based on perceived lulls in media assets

Methods and systems are also provided herein for presenting an advertisement to a user who perceives a media asset to be in a lull, and refraining from presenting the advertisement to a different user who does not perceive the media asset to be in a lull. Control circuitry may determine that a first user perceives a segment of the media asset as a lull based on a first user profile. The control circuitry may determine whether or not the second user also perceives the segment of the media asset to be a lull based on a second user profile. In response to determining that the second user does not also perceive the segment of the media asset to be a lull, the control circuitry may cause the advertisement to be presented to the first user but not to the second user.

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Burbank, CA, United States of America

Helen Zhang