Microsoft Technology Licensing, LLC

Heidi W Chao

Mohamed Gamal Mohamed Mahmoud

Tomer Cohen

Hui Wang

Hao-Hsien Ko

The disclosed embodiments provide a system for restoring temporal coherence of ranked content that was previously shown to a user. During operation, the system receives a set of content items to display to the user. For each content item, the system obtains a ranking score; determines if the content item was impressed upon the user during a prior session; and, if so, adds the content item to an impressed subset of content items. The system creates a display order for the set of content items by: removing the impressed content items from the set of content items; ordering the set of content items according to their ranking scores; ordering the impressed subset of content items according to their display order in the prior session; and inserting the impressed subset into the set of content items at a determined insertion point. The system then displays the ordered set of content items.

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Cupertino, CA, United States of America

Heidi W Chao