Google Inc.

Hassan Mansoor

Roman Kirillov

Daniel Matthew Goodridge

Louis Aidan Collard

Daniel Banfield

Andrew Tyler

Matthew Nicholas Stuttle

Sebastian Dörner

Tyrone Nicholas

Alexandra Gherghina

Christian Brunschen

Federico Asara

Evelyn Kim

Samreen Dhillon

Joanna Franciszka Swietlicka

Richard Michael Farrell

Systems and methods for providing an actionable object within a third-party content slot of an information resource of a content publisher. A processor receives an indication of interest in providing, for display, a creative within at least one third-party content slot of an information resource of a content publisher. The information resource includes third-party content slots available to be reserved to serve creatives. The processor identifies, on the information resource, at least one third-party content slot available to be reserved to serve one or more creatives. The processor inserts an actionable object within the identified third-party content slot, the actionable object configured to generate a request to provide an interface for reserving the identified third-party content slot to display the creative responsive to an action being taken on the actionable object. The processor renders the information resource including the inserted actionable object within the identified third-party content slot.

Methods and systems for providing an actionable object within a third-party content slot of an information resource of a content publisher

A system and method for providing destination recommendations to a user based on mining of a location history. The location history provides information on locations visited by users of the system over time. The system mines the location history to identify location pairs. Each location pair comprises an originating location visited by a user and a next location that was visited by the user within a defined time threshold of visiting the originating location. The system aggregates location pairs by common originating location. The system then takes into account the current location of a requesting user. The system uses the current location information to identify a corresponding originating location in a location history index. The system provides recommendations based at least in part on how frequently certain next locations were visited after visiting the originating location.

Where to go next via mined trails

Systems and methods for predicting a conversion rate of a content publisher-third-party content provider pair are disclosed. A processor identifies, from log data, a plurality of publisher-provider pairs. Each publisher-provider pair corresponds to a content provider associated with at least one creative receiving at least one conversion when served on information resources of the publisher. The processor determines, for each publisher-provider pair, a conversion rate. The processor determines, for each publisher-provider pair, feature data of the publisher and feature data of the content provider. The processor can transform the determined feature data of the publishers and content providers and the conversion rates of the plurality of publisher-provider pairs into a conversion rate prediction model useful for predicting a conversion rate of a given publisher-provider pair different from the identified plurality of publisher-provider pairs.

Methods and systems for predicting conversion rates of content publisher and content provider pairs

Growing community of inventors

Kettering, United Kingdom

Hassan Mansoor