Adobe, Inc.

Harvineet Singh

Prakhar Gupta

Shiv Kumar Saini

Iftikhar Ahamath Burhanuddin

Atanu Ranjan Sinha

Moumita Sinha

Ritwick Chaudhry

Gaurush Hiranandani

Kandarp Sunil Khandwala

Dharwar Prasanna Kumar Tejas

Bhavya Bahl

Sriya Sainath

Savya Sindhu Gupta

Vishwa Vinay

Sumit Shekhar

Branislav Kveton

Zheng Wen

Dhruv Singal

Kokil Jaidka

Frederic Mary

Pradeep Dogga

Techniques for exchanging data segments between data aggregators and data consumers. In an embodiment, a value of an arbitrary data segment selected by a data consumer is computed. In particular, an individual user value is calculated for each user represented in the data segment, wherein the individual user value is a weighted sum (or other function) of the one or more features of the data segment attributable to that user, plus an additive gaussian noise. The overall value of the data segment is the sum of the individual user values. An offer price for the data segment can then be calculated using the overall value. Once a request is received from the consumer to purchase the data segment at the offer price, the data segment can be exchanged between the aggregator and consumer. Thus, a data marketplace or platform for the exchange of data segments is enabled.

System to facilitate exchange of data segments between data aggregators and data consumers

This disclosure covers methods, non-transitory computer readable media, and systems that use an intelligent analytics interface to process natural-language and other inputs to configure an analytics task for the system. The disclosed methods, non-transitory computer readable media, and systems provide the intelligent analytics interface to facilitate an exchange between the systems and a user to determine values for the analytics task. The methods, non-transitory computer readable media, and systems then use these values to execute an analytics task.

Natural-language based intelligent analytics interface

The present disclosure relates applying a survival analysis to model when a particular recipient will view an electronic message. For example, one or more embodiments train a survivor function to model the time that will elapse, on a continuous scale, before a recipient will open an electronic message. For example, one or more embodiments involve accessing analytics training data and extracting a first set of features affecting the time that elapsed before past recipients opened an electronic message and a second set of features affecting whether the recipients opened the electronic message at all. The system then generates a mixture model modified survivor function and determines the effect of each feature set on its corresponding outcome to learn parameters for the mixture model modified survivor function.

Modeling time to open of electronic communications

Techniques of forecasting web metrics involve generating, prior to the end of a period of time, a probability of a metric taking on an anomalous value, e.g., a value indicative of an anomaly with respect to web traffic, at the end of the period based on previous values of the metric. Such a probability is based on a distribution of predicted values of the metric at some previous period of time. For example, a web server may use actual values of the number of bounces collected at hourly intervals in the middle of a day to predict a number of bounces at the end of the current day. Further, the web server may also compute a confidence interval to determine whether a predicted end-of-day number of bounces may be considered anomalous. The width of the confidence interval indicates the probability that a predicted end-of-day number of bounces has an anomalous value.

End of period metric projection with intra-period alerts

The present disclosure is directed toward systems and methods for generating an un-subscription model and predicting whether a potential customer will un-subscribe from receiving electronic marketing content from a marketing source. For example, systems and methods described herein involve generating a prediction un-subscription model that predicts whether a potential customer is prone to un-subscribe from receiving future communications about a product or merchant in response to receiving a communication for the product or merchant. The systems and methods further involve determining an appropriate action to take with regard to a potential customer based on whether the potential customer is prone to un-subscribe from receiving future communications.

Predicting unsubscription of subscribing users

A machine-learning framework uses partial-click feedback to generate an optimal diverse set of items. An example method includes estimating a preference vector for a user based on diverse cascade statistics for the user, the diverse cascade statistics including previously observed responses and previously observed topic gains. The method also includes generating an ordered set of items from the item repository, the items in the ordered set having highest topic gain weighted by similarity with the preference vector, providing the ordered set for presentation to the user, and receiving feedback from the user on the ordered set. The method also includes, responsive to the feedback indicating a selected item, updating the diverse cascade statistics for observed items, wherein the updating results in penalizing the topic gain for items of the observed items that are not the selected item and promoting the topic gain for the selected item.

Online diverse set generation from partial-click feedback

Techniques are described for jointly modeling knowledge tracing and hint-taking propensity. During a read phase, a co-learning model accepts as inputs an identification of a question and the current knowledge state for a learner, and the model predicts probabilities that the learner will answer the question correctly and that the learner will use a learning aid (e.g., accept a hint). The predictions are used to personalize an e-learning plan, for example, to provide a personalized assessment. By using these predictions to personalize a learner's experience, for example, by offering hints at optimal times, the co-learning system increases efficiencies in learning and improves learning outcomes. Once a learner has interacted with a question, the interaction is encoded and provided to the co-learning model to update the learner's knowledge state during an update phase.

Personalized e-learning using a deep-learning-based knowledge tracing and hint-taking propensity model

Intelligent analytics interface

Natural language notification generation techniques and system are described. In an implementation, natural language notifications are generated to provide insight into alerts related to a metric, underlying causes of the alert from other metrics, and relationships of the metric to other metrics. In this way, a user may gain this insight in an efficient, intuitive, and time effective manner.

Generation of natural language notifications

Certain embodiments involve generating summarized versions of video content based on memorability of the video content. For example, a video summarization system accesses segments of an input video. The video summarization system identifies memorability scores for the respective segments. The video summarization system selects a subset of segments from the segments based on each computed memorability score in the subset having a threshold memorability score. The video summarization system generates visual summary content from the subset of the segments.

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Bengaluru, India

Harvineet Singh