Amazon Technologies, Inc.

Haroldo Jose Level

Sandeep Bhatia

Yonnas Getahun Beyene

Jonathan Michael Cohen

Mohamed Ershad Junaid

Disclosed are various embodiments of systems, methods, and computer programs that generate filters that can be used to filter offerings in a user interface. The effectiveness of filters can be evaluated to generate an effectiveness metric. The effectiveness metric can be used to weight the filters. The effectiveness metric can be based on a probability analysis of filters that are based on the probability that a filter was active when a transaction in the transaction history occurred.

Generating filters based upon item attributes

Disclosed are various embodiments for an experience service. An experience service determines if a client device requesting a network page is to receive a modified user experience. Transformation code corresponding to the user experience is communicated to the client device. The client device executes the transformation code to modify a rendering of the requested network page.

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Seattle, WA, United States of America

Haroldo Jose Level