International Business Machines Corporation

Hewlett-packard Development Company, L.p.

Harlan Crowder

Edwin Peter Dawson Pednault

Mark C Bullock

Eric Bibelnieks

Nancy Soderquist

Michael Haydock

Mindy Schiller

Wayne Kugel

Xiaoyun Zhu

Cipriano A Santos

A method for resource allocation in a data center is disclosed which employs modeling techniques that enable resource allocation in large-scale data centers. A method for resource allocation according to the present techniques includes providing a model for resource allocation which is adapted to a resource topology of a data center and an architecture of an application to be deployed in the data center. A set of resources in the data center are allocated to the application using the model in response to a set of resource requirements of the application and a set of attributes of the resources in the data center such that communication delay among the resources allocated to the application is minimized. Techniques are disclosed for decomposing the model into a set of more tractable programming models which may be solved using available mathematical programming solvers.

Resource allocation in data centers using models

A method, and system for targeted marketing of goods or services to specific customers is disclosed. Customers are analyzed based upon historical criteria; a promotional plan (a group of promotion events implemented or to be implemented over a particular time period) is analyzed to determine the effect of each promotion event on the other promotion events in the promotional plan; and, based on this analysis, the optimal promotion stream (a specific subset of the promotional plan to be sent to customers or a group of similar customers) is determined so as to maximize the ROI of the promotional plan as a whole.

System and method for targeted marketing of goods and/or services to specific customers

A method, and system for increasing the efficiency of customer contact strategies is disclosed. Customers are analyzed based upon historical criteria; a promotional plan (a group of promotion events implemented or to be implemented over a particular time period) is analyzed to determine the effect of each promotion event on the other promotion events in the promotional plan; and, based on this analysis, the optimal promotion stream (a specific subset of the promotional plan to be sent to customers or a group of similar customers) is determined so as to maximize the ROI of the promotional plan as a whole.

System and method for increasing the effectiveness of customer contact strategies

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Sunnyvale, CA, United States of America

Harlan Crowder