Apple Inc.

Admobius, Inc.

Hao Duong

Omar T Abdala

Dan Grigorovici

Eswar Priyadarshan

The determination of a unique user is discussed in response to receiving a dataset comprising multiple user identifiers (IDs). In some cases the user IDs may be of a different type. User IDs may be compared directly to determine whether they correspond to a unique user. Network transactions and attributes associated with those network transactions may be compared to determine a probability of whether two user IDs correspond to a unique user. Network transactions and attributes associated with those network transactions may also be compared to determine that two user IDs do not correspond to a unique user.

Cookieless management translation and resolving of multiple device identities for multiple networks

Systems and methods for managing electronic content from multiple content providers in a dynamic environment are provided. In operation, an advertiser can plan and book an electronic advertisement campaign by providing a campaign request specifying a requested inventory slot of atoms in an inventory space and other associated data. Thereafter, a proposed campaign can be generated based on an estimated availability of the atoms and any performance criteria specified by the advertiser. Once the proposed campaign is accepted and booked, the proposed campaign can be managed along with other active campaigns. These active campaigns can be managed based on a relative priority of the campaigns and an estimated availability for the atoms in the inventory space.

Growing community of inventors

Castro Valley, CA, United States of America

Hao Duong