Capital One Services, LLC

Hanzhang Zheng

Gopi Kancharla

Raman Bajaj

Sanjiv Yajnik

Praveen Tandra

Parvesh Kumar

Mahesh Senniappan

Arjun Dugal

Janardhan Deepak Prabhakara

James Land

Haranatha Ijjurouthu

An ad simulator having at least in-browser simulation capabilities is provided. In examples, the ad simulator may be a web browser extension, which a media developer, designer, etc. may use for ad display simulation. The browser extension may locate existing display ads on a webpage, one or more of which can be selected to be replaced with a new ad. A HyperText Transfer Protocol (HTTP) request may be made to an ad template rendering engine that returns a HyperText Markup Language (HTML) of a new ad personalized and targeted to a customer. The browser extension may then replace the existing ad with the new ad.

Ad simulator browser extension

A campaign server is disclosed which includes a multi-level queue architecture that isolates campaign processing from the delays and inconsistencies of target population information retrieval and a data streaming service system with latency and error remediation measures are disclosed, where the campaign server and the data consumption system can be part of a consolidated system. The data consumption system may include various components to process one or more offers to one or more customers and component configured to detect an error associated the preparation of the errors and/or ii) initiate a retry attempt to process the one or more offers, and/or storing an instruction in a storage component of the streaming data system to permanently prohibit an attempt to generate the one or more offers at a subsequent time if the retry attempt expires without processing the one or more offers.

System and method for minimizing latency in data consumption system

Growing community of inventors

Frisco, TX, United States of America

Hanzhang Zheng