Boingo Wireless, Inc.

Hanyang Liu

Sebastian George Tonkin

Embodiments that include a first module configured to install and work residently within at least a device-to-web bridge to collect the Media Access Control (MAC) address data and secondary identifier information associated with a given mobile computing device are disclosed. An example attempts to use the device-to-web bridge and to pass that information to a second module to call out and send that information over a wide area network to the mobile advertisement targeting system on a central management server site, which stores that information on a MAC address identification (ID) basis in a database. The MAC addresses may be coupled with their secondary identifier and stored within the database. The second module can call and communicate with a mobile advertisement targeting system configured to utilize MAC address data in combination with a secondary identifier for each mobile computing device tracked by the mobile advertisement targeting system.

Systems and methods for MAC address tracking for a mobile device

A method, apparatus, and system in which a module may have both an embeddable portion and a cooperating downloadable portion scripted to plug in and be integrated into an existing Terms and Condition page of a public Wi-Fi and/or wired network. The module is scripted to cause an injection of a third-party captive portal and authentication flow when the client device with a resident browser application contacts a host gateway or other host controller to undergo a sign on experience as a guest to access/connect into a public Wi-Fi and/or wired network. The module is also scripted to direct the web browser back to the Terms and Condition page once the web browser of the client device has been through the third-party captive portal and authentication flow and its associated one or more web pages that are parsed and rendered by the web browser.

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San Francisco, CA, United States of America

Hanyang Liu