Aol Advertising Inc.

Hans W Uhlig

Niklas Karlsson

Robert Luenberger

Jianlong Zhang

Li Si Yang

Scott Strickland

Yih-Shin Huang

Seyed Mohammad Ziaemohseni

System and methods are provided for analyzing and displaying digital content and advertisements over electronic networks. In accordance with one implementation, a method is provided that calculates, using at least one processor, an engagement metric (including, for example, click probability) for a specific combination of time, promotion slot, and user segment, for an individual promotion of a set of promotions, and calculates a value of a landing page associated with the promotion. The method then can multiply the engagement metric and the value to determine the valuation of the promotion. The method can operate recursively by using previous calculations in later runs of the same method.

Systems and methods for displaying digital content and advertisements over electronic networks

Growing community of inventors

Hayward, CA, United States of America

Hans W Uhlig