At&t Intellectual Property I, L.p.

Interwise Ltd.

Xandr Inc.

Hans Fischmann

Yehuda Volk

Erez A Korn

Rinat Zilberstein

Yair Gil

Matthew Van Houten

Dror Yashar

Roland Noll

Anthony F Bonvolanta

Scott Crawford

Steven Plesnarski

Cristina Serban

Paul Giura

Lars Johnson

Jennifer Morovitz

Aspects of the subject disclosure may include, for example, transmitting a first request that includes a key, wherein the key identifies: a processing system that is a targeted recipient of an advertisement, a stream in which a primary content item is being provisioned to the processing system, and a service provider, based at least in part on the transmitting of the first request, obtaining information pertaining to an advertisement from a device of the service provider, and inserting the information within a portion of the stream corresponding to a break in the primary content item. Other embodiments are disclosed.

Methods and apparatuses for a modular and extensible advertisement request

Aspects of the subject disclosure may include, for example, a device that includes a processing system including a processor and a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, where the operations include receiving a request from a viewer of a content stream to pause the content stream, displaying a pause screen, requesting an advertisement to display during the pause of the content stream, retrieving content for the advertisement, and displaying the advertisement as an overlay on the pause screen. Other embodiments are disclosed.

Pause screen video ads

Aspects of the subject disclosure may include, for example, receiving, from a first client device, a recommendation pertaining to an advertisement, storing a sender identification in association with an identification of the advertisement, wherein the sender identification includes an identification of the first client device, an identification of a first user of the first client device, or a combination thereof, determining that a score associated with the recommendation exceeds a threshold at least in terms of a likelihood of relevance of the advertisement to a second user of a second client device, based on the determining, transmitting the advertisement to the second client device based on the identification of the advertisement, and based on the determining, transmitting the sender identification to the second client device. Other embodiments are disclosed.

Method and apparatus for targeting media to a user via a third party

Aspects of the subject disclosure may include, for example, a device that has a processing system including a processor and a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, the operations including receiving a request from a viewer of a content stream displayed by a TV client, wherein the request is received via a digital assistant, determining an advertisement campaign being displayed in the content stream, retrieving information on a product associated with the advertising campaign, and sending the information to the TV client, wherein the TV client displays the information concerning the product. Other embodiments are disclosed.

System and method to enable users to voice interact with video advertisements

Aspects of the subject disclosure may include, for example, a device, that includes a processing system including a processor, and a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, the operations including: creating an initial block in a blockchain, wherein the initial block includes first information describing an advertisement spot generated by a viewer device; adding second information to the initial block that identifies a purchaser of the advertisement spot; calculating a cryptographic hash for the initial block; and sending a copy of the cryptographic hash to a network element of a communications network, wherein the network element records the copy of the cryptographic hash in a hash ledger. Other embodiments are disclosed.

Blockchain solution for an automated advertising marketplace

Aspects of the subject disclosure may include, for example, a device that includes a processing system including a processor and a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, where the operations include receiving a request from a viewer of a content stream to invoke a trick mode to seek another viewing location in the content stream, displaying a trick mode screen, requesting an advertisement to display during the trick mode, retrieving content for the advertisement, and displaying the advertisement after completion of the trick mode. Other embodiments are disclosed.

Snapback video ads

Growing community of inventors

Wellesley, MA, United States of America

Hans Fischmann