Amazon Technologies, Inc.

Hancheng Ge

Sheng Ma

Paula Marie Despins

Jia Chen

Systems, methods, and computer-readable media are disclosed for modeled advertisement conversion attributions. An example method may include receiving first input data comprising first advertisement impression data and first advertisement conversion data, wherein the first input data includes one or more user identifiers associated with both the advertisement impression data and advertisement conversion data. The example method may also include training one or more machine learning models using the first input data. The example method may also include receiving second input data comprising second advertisement impression data, wherein user identifiers are unavailable for the second input data. The example method may also include determining, using the one or more machine learning models, second predicted conversion data associated with the second input data.

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Seattle, WA, United States of America

Hancheng Ge