Aol Advertising Inc.

Guoying Zhang

Manu Shukla

Pero Subasic

Jiliang Chang

Kenin Coloma

Systems and methods are disclosed for contextual analysis and segmentation of information objects. In accordance with one implementation, information objects, such as web pages and user profiles, may be processed to obtain a list of key terms. An index may be created containing each of the information objects and associated key terms. Information objects may then be matched to contextual segments (i.e., categories of information objects) by submitting terms associated with the contextual segments against the index. Further, thresholding may be applied, so that only the most relevant information objects for a contextual segment are assigned to the contextual segment.

Systems and methods for contextual analysis and segmentation of information objects

Systems and methods are disclosed for contextual analysis and segmentation of information objects. According to one implementation, information objects, such as web pages and user profiles, may be analyzed to identify key terms. These key terms may be included in a contextual representation of an information object. By comparing the contextual representations of a plurality of information objects, one or more contextual segments (i.e., categories of information objects) may be created. Each contextual segment may also be associated with its own contextual representation. Once a contextual segment has been created, information objects may be assigned to the contextual segment. These contextual segments may be used to deliver targeted advertising, for example.

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Fairfax Station, VA, United States of America

Guoying Zhang