Walmart Apollo, LLC

Wal-mart Stores, Inc.

Guoxun Yuan

Shankara Bhargava Subramanya

Madhusudan Mathihalli

Girish Natarajan

Feng Guo

Jagannath Putrevu

Junhao Jiang

Chris Bolte

Ron Tal

A system including one or more processors and one or more non-transitory computer-readable media storing computing instructions configured to run on the one or more computer processors and perform configuring one or more advertisements for a sponsored product customized to fit a page type associated with a page format of a website; analyzing one or more inputs to create merged data; generating a respective rank of the advertisements of the sponsored product using a conversion probability; adjusting the respective rank the one or more advertisements of the sponsored product as a function of the merged data; automatically designating one of the one or more advertisements of the sponsored product that is ranked higher than other advertisements to be positioned closest to a predefined portion of a webpage; and sending instructions to display the one of the one or more advertisements closest to the predefined portion of the webpage of the website. Other embodiments are disclosed.

System for page type based advertisement matching for sponsored product listings on e-commerce websites and method of using same

Systems and methods including one or more processing modules and one or more non-transitory storage modules storing computing instructions configured to run on the one or more processing modules and perform acts of collecting training attribute values for a set of attributes; generating a probability model using the training attribute values, the probability model providing predicted outcomes for at least one attribute in the set of attributes; identifying, using the probability model, a first predicted outcome corresponding to a subsequent combination of attribute values collected by a collection module, wherein the predicted outcomes can comprise the first predicted outcome; coordinating a first display of an ad content version of a subsequent webpage when the first predicted outcome satisfies an objective of the subsequent webpage, wherein the first display can comprise: (a) an ad at a first location on the subsequent webpage and a webpage content in a first format at a second location on the subsequent webpage; or (b) the ad at a third location on the subsequent webpage and the webpage content in a second format at a fourth location on the subsequent webpage; and coordinating a second display of an ad-free version of the subsequent webpage when the first predicted outcome does not satisfy the objective of the subsequent webpage. Other embodiments are disclosed herein.

Management of the display of online ad content consistent with one or more performance objectives for a webpage and/or website

A system and method includes receiving, by a computer system, one or more inputs of customer level information, advertisement page and page type level information, item level information, inventory constraints, competitor pricing, and seasonal requirements/rules, merging, by the computer system, the one or more inputs, receiving, by the computer system including a module selection and ranking engine, the merged data, and providing, by the computer system, output of one or more advertisements of sponsored product listings to a user device of a consumer for display.

Systems and methods are disclosed for managing the display of online ad content consistent with one or more e-commerce objectives. A collection module may be operable to collect attribute values for a set of attributes characterizing user visits to a set of training webpages and subsequent attribute values for a subsequent user visit to a subsequent webpage. A model-generation module may be operable to train a probability model with the attribute values that predicts outcomes for at least one performance metric. A display module may be operable to determine whether to display ad content on the subsequent webpage for the subsequent user visit depending on whether a predicted outcome from the probability model that is relevant to the subsequent attribute values is consistent with one or more e-commerce objectives. The probability model may be a decision tree with different predicted outcomes for different combinations of attribute values.

A method of extending an existing product taxonomy for an inventory of products. The existing product taxonomy can include pages having a hierarchical tree structure. The method can include determining a first set of keywords. The first set of keywords can be a prediction of keywords searched above a predetermined threshold during a predetermined time period of one or more external search engines. The method also can include generating dynamic product groups based on the first set of keywords. The method further can include generating a relation graph of the dynamic product groups. The relation graph can include relation links between the dynamic product groups. The method also can include linking the dynamic product groups to pages in the existing product taxonomy to generate an extended product taxonomy. The extended product taxonomy can include the existing product taxonomy, the dynamic product groups, and the relation links of the relation graph between the dynamic product groups. The method further can include presenting to a user information about the dynamic product groups. Other embodiments are provided.

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Sunnyvale, CA, United States of America

Guoxun Yuan