Sap Ag

Guido Lammers

Martin Schrepp

Sandra Bicker

Till Brinkmann

Martin Steiert

Christopher Fastabend

Horst Gerlach

Methods and systems for managing marketing campaigns. A communication module is capable of executing a first step of a marketing campaign, and is capable of handling customer responses to the marketing campaign received through a variety of communication channels, regardless of which channel was used for contacting the customers. Customers may respond by email, telephone, fax, in person, through an internet site, by letter or by other modes of communication. An object generation module generates an object containing information from the response, uses the information to match the response with the marketing campaign, and links the object to the marketing campaign. A person may override the object generation module's matching by inputting the identity of another marketing campaign for matching. A campaign management module receives the object from the object generation module. A user may modify how the system matches responses with marketing campaigns.

Campaign management in multiple communication channels

A data warehouse may include a data set of items associated with a plurality of attributes. An input handler may be configured to receive selections of attributes and filter options and a placement of an attribute icon representing each selection within a segmentation model displayed within a results portion of a graphical user interface (GUI). A view generator may be configured to provide the segmentation model in the results portion, the model including a data set icon representing the items, provide an attribute list in a segmentation portion of the GUI including a list of the attributes, provide the attribute icon within the segmentation model based on the placement, and provide a flow indicator corresponding to the filter option associated with each attribute icon. A filter may be configured to obtain a subset of the plurality of items corresponding to each selection based on the placement and filter option.

Segmentation model user interface

Growing community of inventors

Wiesloch, Germany

Guido Lammers