Microsoft Technology Licensing, LLC

Guanfeng Liang

Shaunak Chatterjee

Rupesh Gupta

Romer E Rosales

A system, a machine-readable storage medium storing instructions, and a computer-implemented method are described herein are directed to a Message Diet Engine that generates a pool of messages for a plurality member accounts of a social network service. Each message being of a respective message type from a plurality of message types and targeted to a specific member account. For each respective member account, the Message Diet Engine selects a minimum number of messages, from the pool of messages, targeted to the respective member account that prompts an expected social network activity target and avoids an expected number of complaints. Based on the selected minimum number of messages for each respective member account, the Message Diet Engine identifies a total minimum number of messages, from the pool of messages, to be sent to the plurality of member accounts that prompts an expected total social network activity target and avoids a total expected number of complaints.

Active user message diet

A method and apparatus for populating content items into a feed is provided. The feed comprises a sequence of content item ordered in such a way as to maximize a number of content items displayed to a user by virtue of the user scrolling down through the feed. The content items are each associated with a click-through rate, an indication of a number of times the content has been displayed to users, an indication of a number of times that the users have scrolled to a next item in the feed after the item was displayed, and a height of the content item. These values are used to train a behavioral model and then used by the behavioral model to layout the content items in a feed rendered at a user device.

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Fremont, CA, United States of America

Guanfeng Liang