Google Inc.

Facebook, Inc.

Gregory Joseph Badros

Stephen R Lawrence

Cameron Marlow

Erick Tseng

David Harry Garcia

Brian Krausz

Mark Heynen

Michael John McKenzie Toksvig

Ime Archibong

Justin Alexander Shaffer

Yoon Kean Wong

Colin Cameron Brennan Campbell

Robert Franklin Daniel

Rama Ranganath

Sean Michael Bruich

David S Young

Patrick Underwood

David T Santoro

John Callaway

Yong Kean Wong

Jeff Eddings

Osi Imeokparia

Sumit Agarwal

Matthew I Lloyd

Radhika Malpani

Bahman Rabii

Kent Schoen

Lucy Congyun Zhang

Robert J Stets, Jr

John Piscitello

Timothy A Kendall

Julie Tung

Ami Vora

John Fu

Jason C Miller

Andres S Perez-Bergquist

David Ariel Cohn

Alon Amit

Mike Hochberg

Amit Alon

Christopher Cox

Dan Ardelean

David Benjamin Fischer

Robert J Stets

Nicholas C Fox

Jr Bavor Clayton W

Personalized network searching, in which a search query is received from a user, and a request is received to personalize a search result. Responsive to the search query and the request to personalize the search result, a personalized search result is generated by searching a personalized search object. Responsive to the search query, a general search result is generated by searching the general search object. The personalized search result and the general search result are provided to a client device, an advertisement is selected based at least in part upon the personalized search object, and the advertisement, the personalized search result, and the general search result are displayed.

Personalized network searching

Third-party publishers (such as websites) provide online advertisements combined with social endorsement information to users. A request for an advertisement is received from a viewing user via a third-party publisher system. A particular advertisement is selected in response to this request, and one or more advertisement tags associated with the advertisement are retrieved. The advertisement tags comprise information related to the advertisement. Social networking system data for users related to the viewing user is retrieved. Social endorsement information is obtained using the social networking system data and the advertisement tags associated with the advertisement. The social endorsement information and the advertisement are then combined and transmitted to the third-party publisher system, or are transmitted individually for combination by the third-party publisher system.

Providing social endorsements with online advertising

A sponsored interface of a social networking system includes links to different items accessible in the system, arranged by category. Each of the items is associated with a category from a plurality of categories. The social networking system may enable advertisers to boost the ranking of an item in the interface per user, such as a bookmark in a menu of bookmarks, a notification in a menu of notifications, and/or a message in a menu of messages, based on a fee arrangement. The items in the interface are then ranked based on expected fee maximization, taking into account an expected click-through rate.

Sharing television and video programming through social networking

In particular embodiments, one or more computer systems of a social-networking system determine identities of one or more users in proximity to a display device and query a social graph of the social-networking system for social content associated with the determined identities. The social graph includes nodes and edges connecting the nodes. The nodes include user nodes that are each associated with a particular user of the social-networking system. The one or more computer systems of the social-networking system identify, using the social content, recommended media content for the one or more users in proximity to the display device and provide a playlist for display on the display device. The playlist includes the recommended media content for the one or more users in proximity to the display device.

A method is provided. The method includes receiving a request for one or more ads, the request including a first identifier for a first content source, wherein a first set of content is available from the first content source, responsive to the request, determining whether a second set of content is available from a second content source, wherein the second set of content is a structured content version of the first set of content, converting the first identifier for the first content source to a second identifier for the second content source if the second set of content is available from the second content source, receiving the second set of content from the second content source using the second identifier, and selecting the one or more ads using at least some content from the second set of content from the second content source.

Structured content views of web page content

In particular embodiments, one or more computer systems of a social-networking system determine information associated with a product displayed on a display device and access a database of known products. The one or more computer systems of the social-networking system determine, by comparing the database of known products with the determined information associated with the product, an identity of the product displayed on the display device. The one or more computer systems of the social-networking system provide one or more instructions to display media content related to the identified product.

In particular embodiments, one or more computer systems of a social-networking system identify a user viewing video content on a first display device, identify the video content being viewed on the first display device by the user, and determine a second display device associated with the identified user. The one or more computer systems of the social-networking system determine an action related to the video content being viewed by the user on the first display device and provide one or more instructions to the determined second display device to display a call-to-action associated with the determined action.

Growing community of inventors

Palo Alto, CA, United States of America

Gregory Joseph Badros