Salesforce Com, Inc.

Gregory Haardt

Arun Kumar Jagota

Matthew Daniel Fuchs

Govardana Sachithanandam Ramachandran

Fang Wong

Lei Ming

George Vitchev

A system creates a graph of nodes connected by arcs, and identifies a first compound attribute associated with contacts purchased by a current user. The first compound attribute includes a first attribute associated with a first value and a second attribute associated with a second value. The system identifies a directed arc from a first node to a second node. The directed arc is associated with a probability that previous users who purchased a first contact associated with the first compound attribute also purchased a second contact associated with a second compound attribute. The second compound attribute includes the first attribute, associated with a third value which matches the first value, and the second attribute, associated with a fourth value, which lacks a match with the second value. The system outputs a recommendation for the current user to purchase contacts associated with the second compound attribute if the probability exceeds a threshold.

Bulk contact recommendations based on attribute purchase history

Contact recommendations based on purchase history are described. A system creates a directed graph of nodes in which at least some of the nodes are connected by directed arcs, wherein a directed arc from a first node to a second node represents a conditional probability that previous users who purchased a first contact also purchased a second contact. The system identifies a set of contacts purchased by a current user. The system estimates a prospective purchase probability based on a historical probability that previous users purchased a specific contact and a related probability that previous users who purchased the specific contact also purchased a contact in the set of contacts, for each candidate contact. The system outputs a recommendation for the current user to purchase a recommended candidate contact based on a corresponding prospective purchase probability.

Contact recommendations based on purchase history

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San Carlos, CA, United States of America

Gregory Haardt