Roku, Inc.

Gregory Enriquez

Raghavendra Sunku

Bhaskar Parvathaneni

Soudipta Das

Mithal Kothari

Venkata Yerubandi

Ricardo Vasquez-sierra

Ricardo Vasqez-Sierra

Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for classifying media accounts of a media system into different demographic buckets based on media content data associated with the media accounts, where media content associated with a media account can be accessed by a plurality of members in a household of the media account. A demographic classifier can receive a plurality of media accounts, a plurality of sets of probability scores corresponding to the plurality of media accounts, and a plurality of demographic buckets. The demographic classifier can further estimate, based on public available information, an approximate number of media accounts of the plurality of media accounts belonging to a specific demographic bucket. The demographic classifier can further select the approximate number of media accounts to be included in a set of media accounts assigned to the specific demographic bucket.

Demographic classification of media accounts based on media content data

Growing community of inventors

San Jose, CA, United States of America

Gregory Enriquez