Yahoo! Inc.

Excalibur Ip, LLC

Greg Muchnik

Matthew Robert Ahrens

Aaron John Klish

Aaron J Klish

Techniques are provided which allow targeting social events. Methods and systems allow a user to register a social event which involves a group of users watching a program on a television on a social networking platform. Information related to the event may be obtained and the group of users may be classified as belonging to one or more targeting segments based at least in part on the information related to the event. One or more advertisements may be selected based at least in part on the one or more targeting segments. The one or more advertisements may be transmitted such that the one or more advertisements are displayed on the television.

Methods and systems for targeting user initiated social events

The present invention provides techniques for use in electronic and online advertising. Techniques are provided in which an advertiser provides information specifying a time-spaced sequence of advertisements to be targeted and served to a particular user, across a number of different devices and screens. Each advertisement in the sequence may be served to the user while the user is using a particular electronic device. The sequence of advertisements as a whole may be optimized with regard to eliciting a particular response from the user, and each advertisement may be optimized regarding its order in the sequence and the type of device or screen on which it is to be served.

Cross-screen advertising campaign sequencing

Method and apparatus for rule-based, proactive web browsing are provided. A set of rules is determined and stored in computer data storage, where each rule in the set of rules is a proactive browsing rule that indicates a web page. The occurrence of an event represented by event information is detected. In response to detecting the occurrence of the event, the set of rules is evaluated based on the event information to determine whether any rules are satisfied. While a web browser is in use, a determination is made that a particular rule is satisfied. In response to determining that the particular rule is satisfied, the web browser is automatically redirected to directly access a particular web page that is indicated in the particular rule.

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Champaign, IL, United States of America

Greg Muchnik