Google Inc.

Greg Hecht

Iain Merrick

Simon Michael Rowe

Geoffrey R Smith

John Alastair Hawkins

Anthony Jawad

Vincent F Paquet

Michel Ossesia

Daniel John Zigmond

Jason S Bayer

Michael A Killianey

Bryan McQuade

Marcus Alexander Foster

Stuart R Blair

Craig Elliott Walker

Stu Blair

Jacob Hesch

David D Redell

Michael A Killaney

Set top box logs are received from a television provider and processed to identify channel tunes and channel tune times. The channel tunes and channel tune times of the log data can be compared to expected air times of television advertisements on channels, and an impression values, e.g., projected viewers, can be generated for each television advertisement.

Determining automatically generated channel tunes based on channel tune dwell times

A system and method for generating a conference call within a social network is disclosed. The participants are all members of an affinity group and they communicate with each other using different social streams. When the stream becomes too complicated, a participant transforms the social stream into a conference call so that the discussion is held in real-time. The participant that requests the conference call is designated as a moderator. The moderator controls the conference, including the members of the affinity group, through a user interface. Once the conference is established a notification can be sent to invitees and other members of the affinity group. The notification can also be published on a social network.

Conference calls for social streams

Log processing to determine impressions using an impression time window

The subject matter of this disclosure can be implemented in, among other things, a method. In these examples, the method includes receiving a request to join a conference call from a user, and determining whether the user is allowed to join the conference call based on an access policy configurable by a moderator of the conference call. The method may also include upon determining that the user is allowed to join the conference call, connecting the user to the conference all, determining a set of permissions granted to the user for participating on the conference call based on the access policy, and outputting a user interface to the user or sending a message to another computing device to cause the other computing device to output the user interface to the user, wherein the user interface includes a set of conference call management options based upon the set of permissions granted to the user.

Managed conference calling

Advertising parameters and associated television advertisements are received from advertisers. The television advertisements can be designated as pending approval. An automated approval process and a television provider approval process can be utilized to approve or disapprove of the television advertisements pending approval. Approved television advertisements can be provided to the television provider, e.g., by a download process over a network.

Advertisement transcoding and approval

Television advertisements and associated advertisement parameters are received from advertisers. The television advertisements are automatically selected for airing during an advertisement availability based on the associated advertisement parameters. Data related to the selected television advertisements are provided to a television provider to facilitate airing of the selected television advertisements during the advertisement availability. Reporting data related to television advertisement airings and impressions are received from the television provider.

Impression based television advertising

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for verifying content distribution authority. In one aspect, a method includes receiving a request for broadcast content for a broadcast feed from a requestor. In response to the request, specifying verification content for inclusion in the broadcast feed, the verification content being scheduled for presentation at a specified time. The broadcast feed is monitored for presentation of the verification content at the specified time. In turn, a determination is made whether the verification content was presented by the broadcast feed at the specified time. In response to determining that the verification content was presented by the broadcast feed at the specified time, the requestor is verified as an entity having content distribution authority over the broadcast feed.

Verifying content distribution authority

Log processing to determine impression values using reliable durations

Set top box logs are received from a television provider and processed to compensate for broadcast latency and generate normalized log data, e.g., log data that are indexed to a relative time. Channel tunes and the channel tune times of the normalized log data can be compared to expected air times of television advertisements on channels, and an impression values, e.g., projected viewers, can be generated for each television advertisement.

Approving transcoded advertisements in advertisement front end

Growing community of inventors

Mountain View, CA, United States of America

Greg Hecht