Amazon Technologies, Inc.

Graeme N Smith

Matthew J Round

Reginald Jassal

Jason A Kilar

Andrew Douglas Birkett

Elinor Trotter

Haakon Sorensen

Michael Davidson

Gregory Huczynski

Jason King

Jonathan G G Tams

Dominic E H K Seymour

Rich media content, such as advertising, can be provided for display on a two-dimensional screen to give the user an impression that the screen is a window into a three-dimensional (3D) environment. For example, the user's head can be tracked and the graphical elements of the advertisement can be rendered based on the position of the user's head relative to a computing device such that the graphical elements appear to have 3D depth. A full or substantially full 3D view of a product can be presented. Additional information, such as a product description, features, pricing, user ratings, user reviews, among others, can also be displayed based on the position of the user's head relative to the computing device. A 3D video can also be presented, and a user can view different perspectives of the video based on the position of the user's head with respect to the computing device.

Rendering rich media content based on head position information

An advertisement request identifying a user may be received by a computing device of an electronic marketplace provider. User information for the user may be determined based on the advertising request. An advertisement featuring an item offered on an electronic marketplace may be selected. The advertisement may be provided for placement within content of a third-party network page provider. A first plurality of user input options configured to elicit a level of interest of the user with respect to the first advertisement may also be provided within the content of the third-party network page provider. User interaction information indicating the level of interest of the user with respect to the advertisement may be received. A second plurality of user input options may be determined based on the item of the advertisement and the first plurality of user input options. The second plurality of user input options may be provided to the content.

Techniques for capturing user interest of a product in an advertisement

A method and system are disclosed for allowing a user to suggest information about content that can be utilized in processing subsequent searches. The suggested information may be different from a fixed set of information about an item, such as keywords, attributes or characteristics of an item, generally provided by a manufacturer or seller of the item. Users can submit to a service the information that they feel is relevant to the item, such as a brief explanation of relevance and a detailed explanation that would help other users to make a decision about the item. The submitted information may be associated with the item information and stored in a data store and utilized as additional attributes of the item for a search. In addition, when a user requests detail information about an item, the user-submitted information may be displayed to the user.

Enhanced search with user suggested search information

A method and system are disclosed for allowing a user to suggest information about content that can be utilized in processing subsequent searches. The suggested information may be different from a fixed set of information about an item, such as keywords, attributes, or characteristics of an item, generally provided by a manufacturer or seller of the item. Users can submit to a service the information that they feel is relevant to the item, such as a brief explanation of relevance and a detailed explanation that would help other users to make a decision about the item. The submitted information may be associated with the item information and stored in a data store and utilized as additional attributes of the item for a search. In addition, when a user requests detail information about an item, the user-submitted information may be displayed to the user.

Systems and methods of determining genre information are provided. A particular method includes receiving a first data set including a plurality of genre descriptors and associated strength values related to particular content. Each strength value indicates a degree to which the associated genre descriptor describes the particular content. The method also includes storing a data record associating the first data set with the particular content.

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Edinburgh, United Kingdom

Graeme N Smith