Microsoft Technology Licensing, LLC

Giorgio Paolo Martini

Keqing Liang

Wen Pu

Shan Zhou

Nikhil Devanur Rangarajan

Linda Fayad

Austin Qingfeng Lu

Johannes Hermle

Technologies for generating relevance-independent position effects estimates for a set of ranked digital items are described. Embodiments include creating an input data set that includes request tracking data and associated activity tracking data. A relevance-independent position effects estimator generates an output data set. An item of the output data set includes user interface position data associated with a pair of adjacently positioned items of the input data set. The user interface position data indicates that a change in user interface activity probability data relating to a change in position between the items of the pair is greater than a change in the user interface activity probability data relating to a difference in the relevance score between the items of the pair. The output data set is stored in a searchable data store. Data from the searchable data store is provided to a downstream service.

Relevance-independent position effects estimator for digital item ranking

Sponsored and organic pieces of content are displayed in accordance with a blending model that is used to first identify a pattern of slots to which to assign either sponsored or organic pieces of content. This blending model is applied to a combination of both sponsored and non-sponsored pieces of content being considered for display to a user. This pattern only determines the slot assignments. The actual ranking of the pieces of content, and more particularly the actual ranking of the organic pieces of content, is determined by an ordering other than the ranking determined by the blending model, such as by using the original ordering of the second list. The pieces of content are then displayed in the order of this actual ranking, but in the slots indicated as having been assigned to be either sponsored or organic in the pattern determined by the blending model.

Dynamic slotting using blending model

Techniques for the dynamic slotting of content items within electronic content are provided. In response to receiving a request, a first set of content items is identified and a first score is generated for each based on a first objective. Based on the first scores, a first ranking of the first set of content items is generated. A subset of the first set is selected based on the first ranking. A second set of content items that includes the subset is identified and a second score is generated for each item in the second set based on a second objective that is different than the first objective. Based on the second scores, a second ranking of the second set is generated. A subset of the second set is selected based on the second ranking. The second subset is presented on a computing device that is associated with the request.

Dynamic slotting of content items within electronic content

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Giorgio Paolo Martini