Microsoft Technology Licensing, LLC

Other

Gilad Lotan

Ralf Herbrich

David Stern

Jurgen Anne Francois Marie Van Gael

Tauhid Rashed Zaman

Lili Cheng

Jack E Ozzie

George P Moromisato

Paresh S Suthar

Emre Mehmet Kiciman

Chun-Kai Wang

Justin Michael Harrison

Paul Oka

Florin Gale

Danah Boyd

Techniques that may be used for detecting a primary content (e.g., a web page) that the user is viewing and presenting one or more pieces of supplemental content (e.g., social media data) together with the primary content. The supplemental content presented to the user together with the primary content may be content that is matched to the primary content and therefore detected to be relevant to the user. Detection of primary content and matching to supplemental content may be carried out based on a comparison of entities related to the primary and supplemental content. In some embodiments, an analysis of the primary content for entities may include ordering entities according to significance in the primary content and selecting top entities for comparison. Also, in some embodiments, multiple pieces of supplemental content may be displayed to a user categorized based on entity.

Presenting supplemental content in context

One or more techniques and/or systems are disclosed for predicting propagation of a message on a social network. A predictive model is trained to determine a probability of propagation of information on the social network using both positive and negative information propagation feedback, which may be collected while monitoring the social network over a desired period of time for information propagation. A particular message can be input to the predictive model, which can determine a probability of propagation of the message on the social network, such as how many connections may receive at least a portion of the message and/or a likelihood of at least a portion of the message reaching respective connections in the social network.

Information propagation probability for a social network

A portable computing device may be configured to allow a user to interact with one or more displays in a retail environment. The portable computing device may establish a communication link with a communication device in the retail environment and the user may be able to use the portable computing device to navigate through retail data and have it displayed on the display device in the retail environment.

Interaction with networked screen content via mobile phone in retail setting

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Cambridge, MA, United States of America

Gilad Lotan