Oath Inc.

Verizon Media Inc.

Yahoo! Inc.

Giao Huu Phan

Pankaj Gupta

Marshall Allen Beddoe

Bernardo De Seabra

Brian Hardie

Ian Graeme Melven

Jason Endo

Kam Ho Kenneth Cheung

Joseph Gutierrez

Daniel Wei-Tze Hsiung

Dru Nelson

Rahul Ravindran

Sharon Paisner

Max Sadrieh

Vikas Unnava

Dia Kharrat

Amanda Roever

Martin Brown

Thomas Schmidt

Pravin Savkar

Karim Seada

A distributed computing system is configured to compute operational data for a video advertisement delivery system. Cloud-based resource are used to calculate operational parameters such as geographical data, unique advertisement delivery instances and segments of consumers that received the video advertisements.

Geo, segment, uniques distributed computing system

The disclosure provides technology for managing the placement of advertisements. An ad insertion platform contains one or more lists that allow the ad insertion platform to filter advertisement placements and manage placing advertisement opportunities to the appropriate buyers. The disclosure also provides a database and monitoring software to allow faster querying and management of data for the real time bidding system.

Controlling effectiveness of online video advertisement campaign

Techniques and systems for operating a video ad exchange includes controlling an ad server to receive ad requests from viewer devices, provide ad responses to viewer devices, generate an ad delivery data file that includes information about delivery of ads to the viewer devices, and transfer the ad delivery data file to a distributed computing cloud. The technique further includes controlling an ad data infrastructure mechanism to download the cloud-based ad delivery data file into a local memory, and process the copied ad delivery data file to generate billing data. An ad data infrastructure mechanism receives a configuration file from the ad server, verifies that all items in the configuration file from the ad server were used in the generation of the first billing data, and removes non-verifiable items from the first billing data to generate a final billing data.

Audited pipelined distributed system for video advertisement exchanges

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San Francisco, CA, United States of America

Giao Huu Phan