Unblockable, Inc.

Gianni Settino

Eben Smith

Greg Dean

Jesse Pizarro

Taylor Tanita

Disclosed herein is an application enabling users to interface dynamically with live sports. The application monitors active sports games and generates propositions based on the status of the game and presents the propositions to users. Users accept the proposition or move on to additional propositions. The propositions are generated, en masse, each second of game and ranked according to a series of criteria. The criteria are used to provide an artificial intelligence approximation of the most exciting question in sports that moment.

Continuous generation, dynamic ranking, and delivery of queries to user

Disclosed herein is an application enabling users to interface dynamically with live sports. Algorithmic generation of user-tailored editorial content that influences sports-bettor behavior, to increase engagement and manage risk. By showing bettors editorial content that could influence the side of the bet they might wish to take (for example, by pointing out that a certain player is playing particularly well or poorly), a sportsbook can influence the ratio of bets (or better, dollars wagered) on either side of a given event. On a more individual level, by showing users content that increases their engagement&#x2014;such as content about a favorite player or local team, for example&#x2014;the book can increase a user's propensity to bet in general, with a good sense for which types of bet the user is likely to favor.

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Santa Monica, CA, United States of America

Gianni Settino