Dropbox, Inc.

Gianluca Venturini

Aditi Jain

Manveer Singh Chawla

Karandeep Johar

Swapnil Zarekar

Yuanshen Xu

Aaron Feldstein

Henry Tay

Techniques for event-based electronic communications management. In one embodiment, for example, the techniques include obtaining a directed graph representing a messaging track. Based on detecting an event pertaining to a user, the directed graph is traversed via a directed edge of the graph from a non-messaging action node of the graph to a messaging action node of the graph. Based on traversing the directed graph, the messaging action is caused to be performed. The techniques enable more targeted and timely event-driven electronic messaging campaigns.

Event-based electronic communications management

A real-time trigger for event-based electronic communication system messaging. In one embodiment, for example, an event caused by a user's activity or inactivity with respect to an online service is queued. When the event is dequeued, it is transformed to a trigger and the trigger is mapped to an action. The action is dispatched to a messaging track actor to carry out the action. Carrying out the action may include putting a user on a messaging track or transitioning the state of a user already on a messaging track.

Real-time trigger for event-based electronic communication system messaging

Growing community of inventors

San Francisco, CA, United States of America

Gianluca Venturini