Apple Inc.

Giacomo Saccardo

Usama M Hajj

Saurabh V Pendse

Manmeet Singh

Jason Dizon

Sayantini Nag

Bernard K Huang

In some implementations, a user device (e.g., a computing device) can perform client-side personalization of search results. For example, a computing device can obtain search results matching user specified search parameters from a server device and/or from various services on the user device. The user device can score the search results based on various search result item attributes. After scoring, the user device can promote or demote search results items based on whether the search results item is relevant to recent user behavior. The promotion and/or demotion of search results items can cause search results items scores to be adjusted to generate a personalized score for each search result. The search results can then be ordered and/or presented based on the personalized score for each search results item. When presenting search results items, the user device can present information indicative of the source of the search results items.

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Santa Clara, CA, United States of America

Giacomo Saccardo