Sap Se

Ghufran Iftikhar

Alain Gauthier

Mohannad El-Jayousi

Roy Ghorayeb

Wanling Zhang

Farid Toubal-Seghir

James Zdralek

Rischa Poncik

A system, method, and computer program product for selecting, processing, and visually depicting information in real time using in-memory technology and user-customizable Sankey diagrams in a graphical user interface. Embodiments receive data describing contact interactions with a business establishment, select interactions occurring frequently during a given time span that led to selected target events, and aggregate similar interaction sequences into paths displayed with widths denoting relative flow quantities. Embodiments modify the depicted information according to user customization of the Sankey diagram. Coherent coordination of visual depiction by context, associated algorithms and models, data sources, event types, and various graphical indicia helps provide an intuitive exploratory situational overview and enables user-driven detailed investigations of complex data via manipulations of the Sankey diagrams. Business assessments and properly directed business actions may improve marketing campaign and customer service effectiveness and increase return on investment without requiring extensive user training or database expertise.

Sankey diagram graphical user interface customization

Methods and systems of the present disclosure provide techniques for analyzing behavior of and triggering action for a definable group. In an embodiment, a method may identify a group based on a Sankey diagram. For example, a group may include those users belonging to a journey or path of the Sankey diagram. The method may analyze behavior of the group, e.g., whether a group characteristic meets a pre-definable condition. The method may perform an action for the group. In an embodiment, the method may automatically identify group members and/or automatically perform at least one action for the group members based on satisfaction of the pre-definable condition.

Building business objects based on Sankey diagram

Methods and systems of the present disclosure provide techniques for selecting displayed data in a Customer Journey diagram as eligible for one of presentation of contextual data and analysis. The methods may further include analysis or presentation of the selected displayed data in a manner that maximizes the comprehensibility of the data. The techniques for selecting displayed data as eligible for presentation or analysis include at least one of: increasing the visibility of a selected path; selecting, or multi-selecting, paths and/or Nodes for analysis; rendering contextual data from a Customer Journey diagram according to a point of click; providing additional methods for presentation of contextual data or action options; providing granular drilling information regarding a Customer Journey on demand; and dynamically adjusting a point of focus according to a diagram selection.

Rendering details from user selections of mined data habits

Methods and systems of the present disclosure provide techniques for selectively providing mined customer data habits as source data to populate a Customer Journey as part of a Sankey diagram displayed on a User Interface. The mined customer data habits are selected for inclusion in the Customer Journey diagram according to at least one of: a user selection according to a mini-map; a modification based on metadata from a user selection; a modification of the available User Interface size according to a screen size; a recognition of content repetition in the Customer Journey; and an identification of sequential patterns as focus points in the Customer Journey diagram. In an embodiment, the method may automatically provide mined customer data habits to a predefined extent. The method may adapt a currently supplied miner customer data habit based on a user selection.

Growing community of inventors

Vaudreuil-Dorion, Canada

Ghufran Iftikhar