Yahoo! Inc.

Georgiy Goldenberg

Sunil Nagaraj

Kian-Tat Lim

Nanda Kumar Jayakumar

Joonsuk Bae

Ramkumar Rajendran

Yury A Izrailevsky

Anand Biligiri Subba Rao

Long-ji Lin

Dz-Mou Jung

Olga L Natkovich

A device, system, and method are directed towards managing and tracking of cross-domain user activities through use of a beacon. As a user of a client device requests content from different domain services managed by a common entity, they may receive a Uniform Resource Locator (URL) to a beacon in at least one of the different domains. In one embodiment, the beacon is a single pixel image. The client device may also receive a Match-ID. A beacon server in one of the other domains may receive the request for the beacon, and store in a domain log the Match-ID, and other information about the client device, which domain service provided the URL, and/or other related user activities. The different domain logs may then be employed for use in searching for matching Match-IDs, joining common user or client device activities, and for tracking other cross-domain user activities.

Accelerated and reproducible domain visitor targeting

A method attributes credit for conversions to a plurality of event types. A plurality of probabilities that a single impression of each of a plurality of respective event types causes a conversion by one of a plurality of users are defined. A processor is used to select values for the plurality of probabilities so as to minimize a total squared error based on differences between an observed outcome for each user and a respective expected outcome for each user calculated from the plurality of probabilities.

Methods to attribute conversions for online advertisement campaigns

Growing community of inventors

Palo Alto, CA, United States of America

Georgiy Goldenberg