Avery Dennison Retail Information Services, LLC

Avery Dennison Corporation

George Hoffman

Jeffrey P Jooste

Sheila A Babine

Joseph E Ford

Zachary Webb

Harry Meredith

A system and method is provided for delivering customized information related to a specific product of interest to consumer. In practice, the consumer uses a suitably enabled portable, mobile and/or wireless device (e.g., such as a mobile camera phone) to scan or otherwise read a marker associated with a product, retail item or other article of interest. From the marker, a unique ID is obtained (i.e., the marker ID). The marker ID is then used to cross-reference a URL or other like address in a database that relates marker IDs to corresponding URLs. The target URL is returned to the consumer's device and an http session is established with a content management server at the target URL. In one suitable embodiment, the content management server obtains a SKU and/or template web page ID that are associated with the marker ID in a database. Suitably, the SKU relates to the specific product with which the marker was associated. Having in this way determined the actual specific product of interest to the consumer, customized information related thereto can be delivered to the consumer's device, e.g., via a web page optimized for the identified device. Optionally, the web page content and/or template is obtained from a database that associates the same with the template web page ID received by the content management server.

System for the merchandising and delivery of customized information related to a specific product of interest to a consumer

Process for the delivery of customized information related to a specific product of interest to a consumer

The present invention relates to brand identifiers, more particularly to woven labels used to mark, advertise or otherwise brand apparel and other consumer articles to identify the source of the particular goods. The woven labels of the present invention are preferably composed of post consumer waste or recycled materials, such as polyethylene, PET, polyester, cellulosic and other readily available materials that may be converted for the purpose of the present invention.

Label and method of manufacturing the same from recycled material

Printer systems and methods provide a plurality of unique identification codes to assignment devices in various geographical locations in order to assign a unique code to a single item of commerce through affixing tags or the like thereon or by direct printing. Information regarding which code is associated with which item of commerce may be captured and stored in database(s) along with other advertising, authenticity, distribution, manufacturing, note, quality control, and retail information. Inquires may be made regarding the codes by users with handheld devices including cellular phones, PDAs, notebook computers, barcode scanners, RFID readers, etc. through carrier networks, LANs, and WANs in order to obtain information about the item of commerce or related products. Stored information from the database may be provided to the users in response to their inquiries. Information may also be uploaded by the handheld devices for counterfeiting, diversion, and other tracking purposes.

Printer systems and methods for global tracking of products in supply chains, authentication of products, and connecting with customers both before, during, and after a product sale

Growing community of inventors

Kernersville, NC, United States of America

George Hoffman