Adobe, Inc.

Geoffrey King Baum

Lalit Balchandani

Walter Wei-Tuh Chang

Example embodiments herein include a process executing in a browser that obtains a video editor application over a network. After obtaining the video editor application, a configuration process associated with the video editor application obtains a configuration file over the network. The configuration file identifies operable characteristics of the video editor application to be enabled for use by a corresponding user viewing the browser. The configuration process associated with the video editor application running on the browser executes the instance of the video editor application in accordance with the configuration file obtained over the network. Creation, maintenance, and distribution of different configuration files for different contexts enables the same video editor application running on corresponding remote browsers to be selectively configured in one of many different ways.

Rendition of a content editor

User data and a plurality of micro-segment definitions are received. Each micro-segment definition in the plurality of micro-segment definitions corresponds to one or more offers in an offer provider campaign. Further, a each micro-segment definition from the plurality of micro-segment definitions is parsed into a plurality of parsed expression segments that indicate a plurality of micro-segment condition rules. The plurality of parsed expression segments are compiled into an executable object that indicates a plurality of instructions to determine if the user data matches the plurality of micro-segment definitions. Each micro-segment definition is processed to apply the plurality of micro-segment condition rules to the user data to determine a match of a user belonging to a micro-segment. Further, a score is assigned to indicate the strength of each match. In addition, each match is ranked according to the score for each match.

Offer matching for a user segment

A system receives notification of a processing action associated with a video, and determines a time interval associated with the processing action. The system selects an advertisement, based on the time interval associated with the processing action. The system then renders the advertisement during the time interval associated with the processing action associated with a video.

Methods and apparatus for displaying an advertisement

A content manager an indication that a branch event is to be included in a video presentation. In conjunction with the branch event, the content manager also receives a selection of a plurality of video segments to be associated with the branch event. Each video segment defines video content to be rendered during playback (e.g., by a rendering application) of the video presentation upon selection of a branch choice corresponding to that video segment. Additionally, the content manager encodes the plurality of video segments and the corresponding branch choices as a branch event in the video presentation.

Event processing in a content editor

Methods and apparatus provide for an insert deflector to provide a user (i.e. video editor) with greater control as to media enhancements applied to a user-created video. Specifically, the insert deflector provides blocking code for a portion of a media presentation created by the user. The blocking code is associated with an edit decision list that defines the media presentation. Via execution of the edit decision list to render the media presentation, the insert deflector applies the blocking code to prevent insertion of at least one media insert at the portion of the media presentation. A media insert can be an advertisement inserted into a user-created video, or an advertisement shown in conjunction with the playback of the video.

Selecting video portions where advertisements can't be inserted

A method, apparatus and computer program product provides for a proxy media editor to combine editing, rendering, and a plurality of output specifications via a unified platform. The proxy media editor accesses at least one output specification and an edit decision list stored on a server system. The proxy media editor receives a request for media output at the server system, the media output associated with an edit decision list stored on the server system. The proxy media editor renders, at the server system, the media output according to the output specification and the edit decision list. The proxy media editor delivers, from the server system, the media output via a media delivery channel compatible with the output specification. Thus, a user can create a single edited video composition in a hosted web-based environment which can dynamically meet the exact requirements of various delivery channels.

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Palo Alto, CA, United States of America

Geoffrey King Baum