Yahoo Holdings, Inc.

Gaurav Vaish

Daryl M Low

Sanchan Saxena

Techniques are described for providing deep linking capability from any mobile app to any other mobile app in a way that is scalable. App configuration information (including deep link information) is programmatically accumulated and provided to mobile devices in a way that enables launching or linking to mobile apps to meet expressed information needs of users. In addition, online marketplaces are described that employ such techniques to enable a wide variety of transaction types.

Deep linking to mobile applications

An output resource identifier, such as a universal resource locator (URL), may be programmatically generated using one or more recomposition rules and decomposed parts of a source, or input, URL. The decomposed parts may be programmatically generated using one or more decomposition rules. The input and output URLs may comprise one or more of web and/or native URLs.

Growing community of inventors

San Jose, CA, United States of America

Gaurav Vaish