Google Inc.

Synoptics Communications, Inc.

Gaurav Garg

Awaneesh Verma

Lewis Adam Denizen

Christopher Souvey

Venky Ramachandran

Jeremy Silber

Emily Kay Moxley

Conrad Wai

Alexander Fischer

Radhika Malpani

Advay Mengle

Shreyas Doshi

Daniel Amaral De Medeiros Rocha

Ramakrishnan Kandhan

Alexander Collins

Yunkai Zhou

Abhishek Bapna

Ian James Leader

Yun Zhou

Jennifer J Huang

Vanessa Hodge

Poorva Hari Potdar

Luke Hiro Swartz

Jason W Blythe

Vinod Ramachandran Marur

Qin Jing

Sundeep Jain

Vaibhav Vaish

Pramod Adiddam

David Philip Sisson

Kevin Law

Xin Zheng

Xiaohuan Li

Daniel A De M Rocha

Angela Yu-Yun Yeung

Gaurav Bhaya

Robert Stets

Beverly Yang

Lakshmi Kumar Dabbiru

Som Sikdar

Ayal Opher

Philip Kruzinski

Senthil Hariramasamy

David Adams

Everett Wetchler

Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. Search results responsive to a query are identified including a first search result in a top set of search results, the first search result associated with a first entity. A first eligible content item is identified for presentation along with the search results, the first eligible content item associated with the first entity. A combined content item is identified that is a combination of the first search result and first eligible content item and is to be presented as a search result responsive to the query. The combined content item is augmented including: identifying entities related to the first entity, identifying content items that are associated with the related entities, selecting at least one identified content item, and using content from the selected content items to augment the combined content item.

Combining content with a search result

Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium. A method includes: for each of a plurality of content items in an inventory of content items: identifying an entity associated with the content item and a plurality of page types for a vertical associated with a product or service described in the content item; locating a plurality of informational pages associated with the entity; classifying each informational page based on the page types; identifying queries associated with the entity, wherein a query is used as a selection criteria for delivering one or more content items associated with the entity; for each informational page of the plurality of informational pages determining relevant queries from the identified queries; and storing in a data structure an association between the content item, data associated with the relevant queries and associated informational pages.

Structured informational link annotations

Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A search query is received. Search results responsive to the query are identified, including identifying a first search result in a top set of search results that is associated with a brand. Based at least in part on the query, one or more eligible content items are identified for delivery along with the search results responsive to the query. A determination is made as to when at least one of the eligible content items is associated with a same brand as the brand associated with the first search result. The first search result and one of the determined at least one eligible content items are combined into a combined content item and providing the combined content item as a search result responsive to the request.

Computer with a graphical user interface on at least a portion of a display screen

Display panel or portion thereof with a graphical user interface component

Methods and systems for improved processor efficiency via reductions in repeated calculations are provided. A plurality of candidate sitelinks are identified in response to a search for online content. Each sitelink has associated with it a plurality of candidate creatives with which the sitelink may be presented to the user. The creatives are canonicalized to form clusters of candidate creatives. The sitelinks are also canonicalized. The creatives are matched to the candidate canonicalized sitelinks so as to provide enhanced sitelinks having increased relevance to the user search.

Canonicalized online document sitelink generation

A system for transmission of packetized data in a voice activated computer network environment. The system can identify candidate canonicalized digital components that relate to secondary search locations. For each of the candidate canonicalized digital components the system can calculate transmissions scores that are used to select one of the candidate canonicalized digital components for transmission.

Secondary transmissions of packetized data

Methods and systems for enhancing online content with creative text relevant to the online content are provided. A plurality of candidate sitelinks is identified in response to a user search for online content. Each sitelink has associated with it a plurality of candidate creatives with which the sitelink may be presented to the user. The creatives are canonicalized to form clusters of candidate creatives. The sitelinks are also canonicalized. The creatives are matched to the candidate canonicalized sitelinks so as to provide enhanced sitelinks having increased relevance to the user search.

Enhancing sitelinks with creative content

Systems and methods for generating navigation filters are provided. A target resource is parsed and occurrences of data entries representing archetypal headings and/or archetypal items for a navigation filter are identified in the content of the target resource. A path to each of the identified occurrences is determined and used to construct a query for additional navigation filter headings and/or navigation filter items that have the same path as an identified occurrence. Identified occurrences of archetypal data entries in the target resource and the additional content having the same path as an identified occurrence are used as potential navigation filter headings and/or potential navigation filter items. Navigation filters are generated by associating one or more of the potential navigation filter items with one of the potential navigation filter headings.

Systems and methods for generating navigation filters

Computer display screen or portion thereof with a graphical user interface

Growing community of inventors

San Francisco, CA, United States of America

Gaurav Garg