The Directv Group, Inc.

Northrop Grumman Space & Mission Systems Corporation

Gary M Lehto

Peter J Hadinger

Hau H Ho

Taber B Noble

Ethan A Stein

Michael Fashano

Methods and systems for time shifting advertising to provide enhanced advertisement targeting are presented. An exemplary method of time shifting advertising of a video service comprises generating a private profile based upon a private play history of a receiver and receiving one or more predetermined advertisements, each of the one or more advertisements including meta data. The profile can be generated by a profiler within a receiver unit. The predetermined advertisements are selected and stored based upon the meta data and the private profile. A program is received and a targeted advertisement is selected from the subset of the predetermined advertisements based upon the meta data and the private profile and played with the program. Management of the advertisements (e.g. selecting and storing predetermined advertisements and selecting targeted advertisements) can be facilitated by an advertisement controller within the receiver.

Time shifted targeted advertisements based upon user profiles

A payload () to be mounted onto a satellite () can include a first steerable antenna () providing a downlink to and an uplink from a first user terminal; a second steerable antenna () providing a downlink to and an uplink from a second user terminal; a switching network () coupling the first steerable antenna to the second steerable antenna; and a payload control unit () controlling the switching network to select one of the downlink to the first user terminal provided by the first steerable antenna and the downlink to the second user terminal provided by the second steerable antenna, and one of the uplink from the first user terminal provided by the first steerable antenna and the uplink from the second user terminal provided by the second steerable antenna.

Satellite communication system

Growing community of inventors

Palos Verdes Estates, CA, United States of America

Gary M Lehto