Other

Gary A Williams

Robert B Miller

A method and apparatus for understanding and predicting customer behavior called the Strategic Profiler is disclosed. In the Strategic Profiler, multiple participants input data representing ideals, reality, and experiences. The data are collected and analyzed using a multiple factor personality model to determine key value drivers, with one value driver associated with each factor in the multiple factor personality model employed. The data are further analyzed to determine the participants' impression of how closely reality meets the ideal, based both on impressions and experience. In a preferred embodiment, the Strategic Profiler is available to multiple users simultaneously through the World Wide Web.

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Roswell, GA, United States of America

Gary A Williams