Amazon Technologies, Inc.

Garrett Alan Dargan

Salil Joshi

Ala Kallel

Yi Yao

Technologies are provided for reporting engaged impressions of directed content. Some embodiments include a computing device that can initiate a screensaver session. The computing device also can cause presentation of a directed content asset on a display device functionally coupled to the computing device. The computing device can then update a queue to add a record of an impression of the directed content asset, where the queue is retained in a memory device of the computing device. The computing device can receive a signal indicative of user activity. The computing device can send, to an attribution server device, first data identifying one or more directed content assets corresponding to one or more records of the queue.

Reporting of engaged views of directed content

Technologies are provided for reporting engaged impressions of directed content. Some embodiments include a computing device that can initiate a screensaver session within a content streaming service. The computing device also can cause presentation of a directed content asset on a display device functionally coupled to the computing device. The computing device can then update a queue to add a record of an impression of the directed content asset, where the queue is retained in a memory device of the computing device. The computing device can receive a signal indicative of user activity. The computing device can determine, using the queue, that the impression of the directed content asset occurred within a defined time interval relative to a time that the user activity occurred. The computing device can then send data identifying the directed content asset.

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Seattle, WA, United States of America

Garrett Alan Dargan