Orckit Ip, LLC

Gal Mor

Leon Bruckman

David Zelig

Eli Aloni

There is provided a method device and system for streaming media content to a media presentation appliance. There may be provided an appliance specific media stream generator adapted to derive an appliance specific stream from a multicast media stream. The generator may convert a multicast media stream addressed to a set of media presentation appliances into either (1) one or more unicast media streams, wherein each unicast media stream is addressed to a separate media presentation appliance; or (2) a multicast media stream addressed to a subset of the set of media presentation appliances. In both cases, the media content within the derived media stream may be substantially identical to the media content of the original multicast media stream. The generator may also introduce content (e.g. advertising) into the derived media stream(s).

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Gal Mor