Google Inc.

Gagan Aggarwal

Kevin Snow McCurley

Alexander Fabrikant

Nitish John Korula

Lujun Fang

Yaron Singer

Kristen Lefevre

Diane L Tang

Shanmugavelayutham Muthukrishnan

Marc Berndl

Aranyak Mehta

Anurag Agarwal

Qian Zhong

Jon Feldman

Adam Isaac Juda

Gurmeet Singh Manku

Gaurav Jain

Josh T Wills

Dawn Chamberlain

Patrick Hummel

Barbara Stanley

Dan Liu

Shaohua Sun

Jonathan G Alferness

Rohit Rao

Adam Wildavsky

Kshipra Uday Bhawalkar

Derek Leslie-Cook

Humphrey H Nash, Jr

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium. In some implementations, methods include determining multiple different configurations of multiple digital components eligible to be presented within a single digital component slot in a given electronic document being presented at a client device, selecting a particular configuration that has a highest configuration score and includes a given digital component, determining an offset factor that quantifies a negative impact of the given digital component on other digital components, optimizing a distribution amount applied to the given digital component based on the offset factor and a baseline distribution amount applied to each digital component in each of the multiple different configurations, and transmitting the given digital component to the client device based on the distribution amount for the given digital component, including causing the given digital component to be presented at the client device in the particular configuration.

Optimized digital component analysis system

A method of setting privacy level values for a user. The method includes receiving a designation of a relative privacy level for the user and receiving a selection of a group of other users for the user. Plural sets of privacy level values are associated with the group of other users. The method also includes setting privacy level values for the user based on the designation of the relative privacy level and the plural sets of privacy level values associated with the selected group of other users.

Privacy selection based on social groups

The disclosure provides various embodiments of systems, methods, and software for supporting server-side product catalogs. Software for managing ad serving may comprise computer readable instructions embodied on media and be operable to identify a logically local directed graph representing a logically remote network property associated with a publisher. The network property is associated with at least one product catalog representing a package of network ad slots. The software may then generate an ad service flight plan for serving various ones of a plurality of ads associated with a first of the network ad slots using an iterative solution on the directed graph.

Calculating flight plans for reservation-based ad serving

A method is described that includes accessing bids for ranked goods and minimum rank indicators that each specifies a lowest rank for a good that is acceptable to a bidder, assigning a ranked good to a first bidder based on a first bid and a first minimum rank indicator each associated with the first bidder, and outputting a signal indicative of a cost of the assigned rank good based on a second bid associated with a next highest bidder having a second minimum rank indicator that specifies a rank that is inclusive of a rank of the ranked good assigned to the first bidder.

Position-based auction

This specification describes technologies relating to displaying online content. In general, one aspect of the subject matter described in this specification can be embodied in methods that include receiving a collection of advertisement candidates for display in an online medium, the advertisement candidates each assigned a quality score calculated based at least in part on a measure indicative of relevance of the respective advertisement candidate to online content for concurrent display in the online medium, determining a score threshold based at least in part on relationships among multiple quality scores of the quality scores associated with the advertisement candidates in the collection of advertisement candidates, and based on the determined score threshold, identifying a subset of advertisement candidates of the collection for display. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products.

Selection and display of online advertisements

Methods, systems, and apparatus, including computer program products. First auction bids of a first type and second auction bids of a second type for placement of content items are received. Each of the first and second auction bids received including a corresponding bid price. The first auction bids are assigned to bid positions according to the corresponding bid prices. The second auction bids are assigned to bid positions according to a profit measure associated with each of the second bids and the bid positions. The assigned positions of the first and second bids define results of an auction for the placement of the content items.

Hybrid online auction

Growing community of inventors

Sunnyvale, CA, United States of America

Gagan Aggarwal