Mobitv, Inc.

Tivo Corporation

Adeia Media Holdings LLC

Gabriel Netterdag

Kent Karlsson

Martin Linderoth

Ola Hållmarker

Dag Henriksson

Ola Hällmarker

Mechanisms are provided for replacing default advertisement streams in a media stream with replacement advertisement streams. User profile information is obtained for a particular user and/or device. A default advertisement stream is identified and replaced with advertisement streams selected using the user profile information. Timestamp information and sequence number information is maintained to allow uninterrupted delivery of the modified media stream while customizing media streams for particular users.

Dynamic advertisement stream replacement

A media feed is received and delineated into groups of pictures (GOPs) for processing into output media streams having different quality levels. The media feed needs only to be decoded once. The decoded stream is split along different paths based on resolution, and resized output media data is sent to multiple encoders and fragmenters to generate variants in bit rate and frame rate for each resolution. The generated variants may be maintained as fragments on shared storage. A particular stream corresponding to a particular variant can be reconstructed using the encoded fragments.

Enhanced group of pictures (GOP) alignment in media stream variants

Growing community of inventors

Stockholm, Sweden

Gabriel Netterdag