International Business Machines Corporation

Gabriel Do Nascimento Ribeiro

Marcia Ito

A method includes loading a software application onto a data capture device of a subject, collecting electronic texts of a subject from a plurality of computer storage devices across the Internet, including electronic text generated by the data capture device, identifying, from the electronic texts, one or more perceptions held by the subject, generating a classification for each of the perceptions, wherein at least one of the perceptions is classified as a negative perception, defining an engagement degree of the subject with a current engagement model using the classifications of the perceptions, analyzing the negative perception, and defining a score for each of a plurality of strategies of engagement, wherein at least one strategy is selected, using the scores, for application to the subject, and the application of a selected strategy includes transmitting configuration data to the data capture device of the subject, the configuration data updates the software application.

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Sao Paulo, Brazil

Gabriel Do Nascimento Ribeiro