International Business Machines Corporation

Gabriel Asaftei

Munish Goyal

Qin Shirley Held

Steven M O'Brien, Jr

Aspects automatically minimize marketing rates as a function of optimized response rate models. Response rates are estimated from marketing offers targeted from a first entity to topic-entity pairs at respective specified marketing rates as a function of relative differences in their consumer sentiment scores. Marketing offers are targeted to a subset of the topic-entity pairs that each have estimated response rates meeting a threshold response rate constraint. Respective costs and actual rates of response from consumers are determined for the targeted offers. Response rates are modeled to determine modeled response parameters for the topics and entities of the subset topic-entity pairs as regressions of minimized differences in value between estimated and actual response rates. Marketing rates of the subset entity-topic pairs are minimized to meet the threshold response rate constraint and a marketing cost constraint as a function of the modeled response parameters.

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New York, NY, United States of America

Gabriel Asaftei