Facebook, Inc.

Gabe Templeton

David Scoville

Alyssa Jane Levitz

The present disclosure describes techniques for enabling users (such as users of a social networking system) to access media effects associated with events. The users may then use the media effects to create media content. For example, a user-selectable option may be provided to a device of a user such that selection of the user-selectable option causes one or more media effects associated with an event to be output by the device. In certain embodiments, techniques are described for selectively providing media effects associated with events to selected users. The selected users may then use the media effects to create media content. For example, a media effect may be associated with one or more conditions for providing the media effect to a user. Only users that satisfy the one or more conditions may get access to the media effect.

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Seattle, WA, United States of America

Gabe Templeton