Google Inc.

Fredrik Lundh

Matthew Wiseman

Matthew Thomas Darby

A system and method for generating a rich web page based at least in part on target data for third party content file. The system includes a targeting module and a graphic user interface module ('GUI module'). The targeting module determines the third party content file for the user generated content file based at least in part on social data describing a user activity. The targeting module retrieves the target data for the third party content file. The GUI module is communicatively coupled to the targeting module for receiving the retrieved target data from the targeting module. The GUI module generates a rich web page for the third party content file based at least in part on the retrieved target data.

Rich web page generation

A system and method for linking content files is disclosed. The system comprises a targeting module, a link generation module and a graphic user interface module (GUI module). The targeting module determines a target content file based at least in part on an uploaded content file. The target content file comprises a long form content file. The link generation module is communicatively coupled to the targeting module for generating a link to the target content file. The GUI module is communicatively coupled to the targeting module and to the link generation module for generating a web page. The web page includes a playable version of the uploaded content file and the link to the target content file.

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Wädenswil, Switzerland

Fredrik Lundh