Facebook, Inc.

Frederick Ross Leach

Sean Michael Bruich

Michael Randolph Corey

Erik Taubeneck

Daniel K Chapsky

William Bullock

Sanjay Kanaka Sai Tirupattur Saravanan

Bradley Hopkins Smallwood

Patrick James Kemp

The disclosed computer-implemented method may include (1) accessing, by a computing device and from a record stored in an immutable distributed ledger, information describing characteristics of a target audience, (2) ascertaining a target audience member identifier of a target audience member by matching information describing characteristics of the target audience member with the information describing characteristics of the target audience, (3) generating a unique and encrypted secure identifier linking an advertiser identifier to the target audience member identifier, and (4) committing the secure identifier to the immutable distributed ledger as an update transaction to the record. Various other methods, systems, and computer-readable media are also disclosed.

Cryptographically generating custom audiences

The present disclosure is directed toward systems, methods, and non-transitory computer readable media for generating an identity resolution model from a ground truth data set to accurately match users across one or more digital content providers to perform analyses of user activities across the one or more digital content providers. For example, the systems described herein can generate a ground truth data set of known users and utilize the ground truth data set to generate an identity resolution model for one or more digital content providers based on predicted user identities. Furthermore, in one or more embodiments, the systems utilize the identity resolution model to accurately resolve and match user identities between one or more digital content providers and assign universal identifiers to the user identities. Moreover, the disclosed systems can utilize the universal identifiers to provide analytical insights of user actions between the one or more digital content providers.

User identification system

The disclosed computer-implemented method for securing data on blockchains may include receiving a smart contract from a third-party for a designated party and a data set, transmitting, to a network of nodes, a request to add the smart contract and the data set to an immutable distributed ledger, receiving a digital signature from the third-party, receiving a digital signature from the designated party, validating the smart contract, the digital signature from the third-party, and the digital signature from the designated party, and in response to validating the smart contract, the digital signature from the third-party and the digital signature from the designated party, adding the smart contract and the data set to the immutable distributed ledger. Various other methods, systems, and computer-readable media are also disclosed.

Systems and methods for securing data to an immutable distributed ledger

A social networking system may provide user metrics for unknown dimensions to an external system using received hash codes from user devices performing actions on the external system. Embodiments of the invention receive hash codes generated by external systems that are embedded in redirect Uniform Resource Locators (URLs) that are executed by user devices. The social networking system may match the received hash codes to identifying information about users, e.g., user identifiers. The user profile information may be reported to external systems based on hash codes in an aggregated format without disclosing identifying information about users. In one embodiment, a hash code may include identifying information of an administrator of an external system to enable the administrator to merge information about users of the social networking system with other unknown dimensions of information about the users that is known by the external system.

Providing user metrics for an unknown dimension to an external system

An online system generates metrics describing performance of a content item presented to its users by various entities based on a number of events associated with an exposed group of users presented with a content item and a control group of users not presented with the content item and similar to users of the exposed group. The online system receives information describing presentation of the content item to each user of the exposed group via client devices associated with users of the exposed group. The online system provides information used by the online system to identify each user in the exposed group and in the control group to a trusted third party, which identifies information describing events associated with the content item from one or more entities. Based on the identified information, a metric is generated to describe the effectiveness of the content item.

Measuring performance of content among groups of similar users of an online system

A social networking system captures performance metrics of an offer by selecting a whisper code to include in an offer when presenting the offer to users of the social networking system. The social networking system receives information for providing its users with an offer for redemption at a merchant establishment. The social networking system also receives a set of rules for selecting a whisper code to go with the offer. The rules may be based on any context for which the advertiser or merchant may want to track performance of the offer. When presenting the offer, the social networking system selects a whisper code using those rules. This tracking using different whisper codes enables the merchant to understand the performance of the offer campaign based on the context in which the social networking system presents the offers to its users.

Growing community of inventors

San Francisco, CA, United States of America

Frederick Ross Leach