Sony Corporation

Sony Electronics Inc

Franklin Servan-Scheiber

Andrew M Proehl

Advertisments are displayed in zoomable content data by fading in and then fading out advertisements between respective zoom levels at which different content data are provided. When first content data is displayed at a first zoom level and a zoom request is received from a user, a portion of the first content data is zoomed in on at which time an advertisement is faded in. As the advertisement fully fades in, the first content data fully fades out and upon continued receipt of the zoom request, the adverisement is zoomed in on at which time second content data fades in. Advertisements also are provided during panning of pannable content data in which an advertisement fades in and then fades out at particular panning levels of the content data.

Growing community of inventors

New York, NY, United States of America

Franklin Servan-Scheiber