Adobe, Inc.

Marketo, Inc.

Frank Passantino

Justin Cooperman

Joe Richardson

Arjun Nair

A method and system for continual audience synchronization receives user input corresponding to criteria to create a targeted list of people. The system receives user input corresponding to a request to synchronize the targeted list of people with a corresponding audience on each of a number of content delivery networks. The system processes updates to add or remove entries from the targeted list of people based on the one or more criteria. In response to processing the updates, the system accesses each of the content delivery networks, through appropriate application programming interfaces, to update each corresponding audience. When a visitor who matches an entry in the corresponding audience accesses a webpage associated with one of the content delivery networks, the content delivery network selects content associated with the corresponding audience to be presented to the visitor and presents the selected content to the visitor as part of the webpage.

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San Mateo, CA, United States of America

Frank Passantino