Adobe, Inc.

Frank E Snedecor, Iii

Guillaume L Escarguel

Scott T Pead

Mark R Koopman

Matthew L Freestone

Kyung Yeo Bhattacharjee

Methods and apparatus for providing a trending tool for presenting trending information measured or collected with regard to a content page within the context of a display of the content page. In some cases, a trending tool may be used to present trending information based on analytics data for a given selectable item of the content page, such as a clickable link or image, where the trending information may be displayed proximate to the given selectable item within the user interface. The trending information may be determined from the analytics data over a given period or periods of time. Further, the visual presentation of the trending information within, for example, an overlay may be modified based on the trending information, or based on other selected elements of the analytics data or based on other calculations of the analytics data.

Methods and apparatus for creating overlays according to trending information

Analytics report segments and controls techniques are described in which an analytics module enables retrieval and manipulation of analytics data for a marketing service within a host application, such as a spreadsheet application. The analytics module provides an interactive dialog for insertion of form controls into documents designed as filters for analytics data embedded in the documents. In response to changes in values for the form controls, the analytics module is configured to query a marketing service and update the analytics data accordingly Additionally, the analytics module is be configured to facilitate creation of new segments from directly within the host application based upon a selection of analytics data contained in a corresponding document.

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Vista, CA, United States of America

Frank E Snedecor, Iii