Wrap Media, LLC

Francis C Li

Eric H Greenberg

Dana A Levine

Jared Leigh Ficklin

Mark Edward Rolston

John M Garris

Ian McFarland

Sylvio Herve Drouin

Jon Stevens

Creating and delivering advertisements within wrapped packages of cards, which selectively include (i) media content, including advertisement(s) for item(s) available for purchase, (ii) application functionality and/or (iii) e-commerce related transactional services. By defining the sequence order in which the cards are navigated when consumed, wraps may deliver advertisements in the context of a 'story' or 'narrative', which unfolds as the cards are sequentially browsed, similar to the turning of the pages of a book or magazine. Ads thus become more compelling. In addition, with built-in transactional functionality, advertised Item(s) can be immediately purchased without having to exit the wrap.

Wrap package of cards supporting transactional advertising

A wrap descriptor, which defines a wrap package of cards, including (i) a plurality of card descriptors, each defining card-specific components that define content, structure and a layout for an associated card and (ii) a global component descriptor for specifying a global component associated with two or more cards of the wrap package. Unlike card descriptors that define only card-specific components, global descriptors define components that can be applied to all the cards, or a designated subset of the cards, of a wrap package.

Wrap descriptor for defining a wrap package of cards including a global component

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Francis C Li