Telefonaktiebolaget Lm Ericsson (publ)

Firooz Badiee

Patrik Wiss

Peter Yeung

Rickard Damm

Kamilla Asp

By using embodiments of the present invention, a targeted advertisement, or other customized content, can be published to a consumer when visiting a website. The consumer is connected to a mobile broadband network and is authenticated and authorized to this broadband network. Further, the consumer is given an Internet Protocol (IP) address of the mobile broadband network and this IP address is used to identify the consumer when the targeted advertisement is determined according to a profile of the consumer. This is achieved according to embodiments by letting the publisher request a targeted advertisement for a consumer visiting a website of the publisher. The targeted advertisement is found by using the IP address allocated to the consumer device by the mobile broadband network, i.e. the consumer is identifiable by the IP address. By using the mobile broadband operator's ability to map the IP address and the consumer identity a consumer profile of the consumer is found and based on the consumer profile the targeted advertisement can be determined and shown to the consumer. The consumer profile is controlled by the mobile broadband network.

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Uppsala, Sweden

Firooz Badiee